01 Agreement to These Terms
These Terms of Service ("Terms") are a contract between you and Northline Technologies Inc. ("Northline," "we," "us"). They apply whether you're a business using Northline to manage leads (a "Business Customer") or someone messaging a business through our AI widget (a "Lead").
In plain termsBy creating an account or using our widget to message a business, you're agreeing to these Terms. If you're accepting on behalf of a company, you're confirming you have the authority to do that.
By creating an account, accessing, or using Northline in any way, you agree to be bound by these Terms and our Privacy Policy. If you do not agree, do not use Northline.
02 Who Can Use Northline
You must be at least 18 years old and able to form a legally binding contract to create a Business Customer account. Northline is intended for business use, not personal or household use.
If you're creating an account on behalf of a company or other legal entity, you represent that you have the authority to bind that entity to these Terms.
03 Your Account
- You're responsible for providing accurate, current information when you create your account, and for keeping your password confidential.
- You're responsible for all activity that happens under your account, including replies sent by your AI configuration.
- Notify us promptly at the contact in Section 19 if you suspect unauthorized access to your account.
- One account per business, unless we agree otherwise in writing (for example, for a multi-location Portfolio plan).
04 The Service We Provide
Northline provides a conversational AI platform that responds to Leads on behalf of Business Customers, extracts structured information from those conversations, and hands off to the Business Customer when appropriate, along with a dashboard for managing leads, billing, and AI configuration.
Northline is an actively developing product. Features described on our website and in-product may be added, changed, or removed over time, and some features may be labeled as early-access or beta and subject to additional terms or limitations.
05 Plans, Billing & Cancellation
| Plan | Terms |
|---|
| Free | $0/month. No payment method is required to sign up or to continue using the Free plan. |
| Team | Paid monthly subscription, billed in Canadian dollars. Requires a valid payment method once activated, processed by our third-party payment processor (see Section 9). Billing is month-to-month with no annual contract. |
| Portfolio | Custom pricing agreed directly with Northline. |
In plain termsThe Free plan is genuinely free, no strings attached, no card needed. If you upgrade to a paid plan, you're billed monthly and can cancel anytime from your dashboard — there's no annual lock-in and no cancellation fee.
Cancellation: you may cancel a paid plan at any time from your account dashboard. Cancellation stops future billing; it does not retroactively refund amounts already charged for the current billing period, except where required by law.
Price changes: we may change plan pricing with at least 30 days' notice to active paid subscribers. Continued use after a price change takes effect constitutes acceptance of the new price.
Failed payments: if a payment fails, we may suspend paid-plan features until payment is resolved, while preserving your underlying account and data for a reasonable period.
06 Acceptable Use
You agree not to use Northline to:
- Violate any law, including Canada's Anti-Spam Legislation (CASL) — you're responsible for having appropriate consent before your AI or team messages a Lead
- Send harassing, abusive, deceptive, or fraudulent messages to Leads
- Impersonate any person or misrepresent your affiliation with any person or entity
- Attempt to reverse-engineer, scrape, or interfere with the platform's underlying software or infrastructure
- Use the service to build a directly competing product
- Overload or attempt to disrupt Northline's systems
- Upload or transmit malicious code
We may suspend or terminate accounts that violate this section, as described in Section 15.
07 AI Features & Limitations
This is one of the most important sections for how you actually use Northline day to day — please read it carefully.
Northline's AI generates conversational replies and extracts information (such as budget, timeline, or urgency) based on what a Lead tells it. Like any AI system, it can misunderstand context, summarize inaccurately, or occasionally produce an unexpected response.
In plain termsTreat the AI's extracted summaries as a helpful starting point, not a verified fact. Before you rely on a detail the AI captured — especially anything involving price, legal terms, or a commitment to a Lead — confirm it yourself. The AI is designed to hand off to you when it's unsure, but it won't catch every edge case.
- The AI does not provide legal, financial, medical, or professional advice, and nothing it generates should be treated as such.
- You are responsible for reviewing AI-generated content before relying on it for business decisions.
- You are responsible for configuring your AI Setup (Section 4) in a way that is accurate and doesn't mislead Leads about what your business offers.
- Northline is not liable for decisions made based on inaccurate AI output, subject to Section 13.
08 Your Content & Data
You retain ownership of the business information, AI configuration, and content you provide to Northline ("Your Content"). You grant Northline a license to use Your Content solely to operate and improve the service for you — for example, so your AI Setup can be used to generate responses to your Leads.
You're responsible for having a lawful basis to collect and share a Lead's personal information with Northline, and for your own compliance with privacy and anti-spam law in how you use the platform. See our Privacy Policy for how we handle personal information on your behalf.
09 Third-Party Services
Northline relies on third-party service providers to operate, including Anthropic PBC (AI processing) and a payment processor (for paid plans). Your use of Northline is also subject to the acceptable-use terms of these providers where applicable. We are not responsible for outages or issues originating from third-party providers, though we'll work to minimize their impact on you.
10 Intellectual Property
Northline and its licensors own all right, title, and interest in the Northline platform, software, branding, and trademarks. These Terms do not grant you any rights to use Northline's name, logo, or branding without our prior written consent, except as needed to use the service as intended (for example, embedding your widget on your own website).
11 Service Availability
We aim to keep Northline available and reliable, but we do not guarantee uninterrupted access. We may suspend the service temporarily for maintenance, updates, or circumstances outside our reasonable control, and we'll aim to minimize disruption when we do.
12 Disclaimer of Warranties
Northline is provided "as is" and "as available," without warranties of any kind, whether express or implied, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement, to the fullest extent permitted by law. We do not warrant that the service will be error-free, uninterrupted, or that AI-generated output will be accurate or complete.
13 Limitation of Liability
To the fullest extent permitted by law, Northline's total liability to you for any claim arising from these Terms or your use of the service is limited to the amount you paid us in the 12 months before the claim arose, or $100 CAD if you're on the Free plan.
Northline is not liable for indirect, incidental, special, consequential, or punitive damages, including lost profits or lost business opportunities, even if advised of the possibility of such damages.
In plain termsNothing in this section limits liability where the law doesn't allow it to be limited — for example, in cases of gross negligence, willful misconduct, or death or personal injury caused by our negligence, where applicable law prohibits such limitations.
14 Indemnification
You agree to defend, indemnify, and hold Northline harmless from claims, damages, and expenses (including reasonable legal fees) arising from: your use of the service, Your Content, your violation of these Terms, or your violation of any law (including CASL and privacy law) in your use of the platform.
15 Termination
You may stop using Northline and close your account at any time. We may suspend or terminate your account if you materially violate these Terms, including the Acceptable Use section, particularly where your conduct creates risk for other users, Leads, or Northline itself.
Upon termination, your right to use the service ends immediately. Provisions that by their nature should survive termination — including Sections 10, 12, 13, 14, and 17 — will continue to apply.
16 Changes to These Terms
We may update these Terms from time to time. We'll post the updated Terms here with a revised "Last updated" date, and for material changes, we'll provide additional notice such as an email to active accounts. Continued use of Northline after changes take effect means you accept the updated Terms.
17 Governing Law & Disputes
These Terms are governed by the laws of British Columbia and the federal laws of Canada applicable in British Columbia, without regard to conflict-of-law principles. You agree that any dispute arising from these Terms or your use of Northline will be resolved in the courts located in British Columbia, and you consent to that jurisdiction and venue.
Before filing a formal claim, we encourage you to contact us first (Section 19) — most issues can be resolved directly and faster that way.
18 General Provisions
- Entire agreement: these Terms, together with our Privacy Policy, form the entire agreement between you and Northline regarding the service.
- Severability: if any provision is found unenforceable, the remaining provisions stay in effect.
- No waiver: our failure to enforce a provision isn't a waiver of our right to do so later.
- Assignment: you may not assign these Terms without our consent; we may assign them in connection with a merger, acquisition, or sale of assets.